Vodafone Selects ATG for Email Response Management

CAMBRIDGE, Mass. - January 9, 2006 - ATG (Art Technology Group, Inc., NASDAQ: ARTG) the software provider behind the most consistent and relevant marketing, commerce, and customer service experiences, today announced that Vodafone Espana, a subsidiary of the world's largest mobile telecommunications company, has selected ATG Response Management to make   email and web communications with customers more responsive, efficient, and cost-effective.

"More and more consumers are choosing to communicate with their suppliers via email, web forms and mobile messaging", said Cliff Conneighton, senior vice president of marketing, ATG.   "This is beneficial for the companies, because it reduces expensive calls to agents in contact centers, which typically cost at least three times more to handle.   But as the volume increases, companies find they must deploy email response management systems (ERMS) to ensure efficient and timely response.   Forward-looking companies such as Vodafone are moving rapidly in this direction."

ATG Response Management is a comprehensive solution, empowering companies to meet customers' growing desire to communicate with companies on their own terms, via email, Web forms, and mobile messaging.   By integrating all of these forms of communication, ATG Response Management helps companies offer more responsive, satisfying, and cost-effective customer service, while gaining significant savings in support costs. Moreover, ATG Response Management can be used as part of the Wisdom-enabled ATG Service Suite, to ensure the continuity of customers' experience regardless of whether they interact with a company via telephone, e-mail, Web forms, or Web self-service.   ATG Response Management is available as traditional licensed software or as a managed service.

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom(TM) is the company's strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand. ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, USAA, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

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(c) 2006 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
 

Entesar Al-Awadhi
PR/Communication Manager
eawadhi@AFiTCo.com
PR@AFiTCo.com

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